The 4 Question Test to Uncover Your Next Pardot Project

The possibilities for building automated campaigns in Pardot are virtually endless.  So where do you start in your quest to build marketing and sales efficiency? 

I’d suggest you begin with these four questions:

1. What processes does your team actually add value to?

 There are some tasks your marketing and sales reps do better than anyone else, where they bring tremendous domain knowledge and expertise to the table. Other tasks…. not so much. 

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