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Headquartered in Denmark with production facilities in China, India, and the U.S., Hydratech specializes in designing and manufacturing hydraulics and cooling solutions for the wind turbine industry, and hydraulic cylinders for offshore, marine and industrial applications.

Company Size

175 Employees


Vraa, Denmark

Birmingham, AL

hydratech logo

Manufacturer dramatically improves proposal & quote process with Sales Cloud

The Challenge

  • Recent consolidation of global operations and product lines had increased the complexity of sales and operations
  • No common platform to centrally manage leads, accounts and contacts
  • Complex, customized product offerings and long quotation lead times
  • Manual, time-consuming order entry, product configuration and quote approval processes
  • Disconnected lead, opportunity, and customer data which hindered pipeline visibility and accurate forecasting

The Solution

  • Deployed Salesforce CRM Enterprise Edition for 20 users in 8 weeks
  • Built an easy-to-use mobile-enabled custom quoting app on to optimize and automate lead-to-opportunity quote approval process
  • Conducted data quality analysis to support clean-up and seamless migration from spreadsheets, Outlook, and JobBOSS
  • Built custom reports and dashboards for real time pipeline and forecast reporting

The Results

  • Hydratech can now track leads, opportunities & activities across its organization from one centralized location
  • Shorter lead times with automated proposal & quote process
  • Pipeline report time down from 1 day to 15 minutes, enabling reps to focus more time on selling
  • Real-time metrics & dashboards enable better business planning and decision making
  • Sales teams have quicker access to key business metrics though advanced analytics and mobile capabilities

Our custom quoting solution is a big deal for our business. What used to take days now only takes 15 minutes.

Stephen Walker
VP of Sales, Hydratech