Products
Industry
Health & Beauty - Education
Profile
Neill Corporation operates a family of businesses serving the high-end beauty, salon and spa markets. They are a distributor of AVEDA products for a 7-state region in the US: Texas, Oklahoma, Arkansas, Louisiana, Mississippi, Tennessee and Alabama, and they also offer a full suite of education training services across multiple AVEDA Institute locations and develop technology products like SalonBiz and SpaBiz.
Company Size
200 Employees
Location
Hammond, LA
Powering the Social Enterprise at Neill Corporation
The Challenge
- Neill Corporation had siloed, fragmented data, resulting in inconsistent information across sales teams, salon sites and AVEDA Institute locations
- Relying on manual data entry, spreadsheets, and printouts limited visibility into Salon information (i.e. order history, # of chairs, stylists)
- Neill Corporation was seeing significant time lags between what was happening in the field, and that information being communicated to leadership
- Inability respond to trends in salon issues, challenges and performance
- Disconnect between ERP system handling order management and legacy CRM handling sales data
The Solution
- Deployed sales cloud across salon development partner team and support resources
- Implemented online game plan dashboards including desired outcome of activities, ‘how to accomplish’ recommendations and ‘tools needed’ for comprehensive sales cycle support and real-time knowledge sharing
- Integrated and streamlined order history by integrating Oracle, via Informatica Cloud
- Developed custom Force.com app, enabling field reps to log activities via iPads and mobile
- Implemented Chatter to enable real-time collaboration & knowledge-sharing across teams
The Results
- Maximized investments in existing back-office systems with platform flexibility and ease of integration
- Increased sales productivity & dramatically improved sales effectiveness across teams – saving each rep an hour a day
- On-demand access to education information management on one platform
- Significantly improved data accuracy via near real-time mobile updates has enhanced revenue forecasting and sales intelligence
- Greater visibility into key business metrics and performance trends across sites, enabling more targeted, data-driven improvement strategies
- More motivated, results-driven sales team