rentpath clouds


Media & Advertising


Formerly Primedia, RentPath is a leading digital marketplace connecting millions of consumers with apartments, condos and houses for rent through its network of websites and mobile apps. RentPath’s category-leading brands include Apartment Guide,, Lovely,, and


Company Size

1,000+ Employees


Atlanta, GA

RentPath transp

Custom Web Service Integration & Pricing Automation in the Cloud

The Challenge

  • Primedia was using Oracle CRM, but found it lacking in flexibility and functionality
  • Staff members were doing duplicate work due to disconnected systems
  • Lengthy cumbersome quote processes
  • Inaccurate historical reporting
  • Inefficient sales process, with manual processes leading to delays
  • On-premise technologies not embraced by field

The Solution

  • Configero led a 600+ Enterprise Edition user deployment across sales, service and management
  • Automated lead, quote approval and opportunity creation processes, including dynamic discount/pricing controls
  • Created custom pricing matrix to fit unique cost and forecasting model
  • Implemented Case Management for billing and collections
  • Configured mobile access and trained field users on best practice utilization

The Results

  • High adoption from both sales and service reps
  • Management leveraging advanced real-time analytics that deliver accurate, timely KPI/trend reporting
  • Improved revenue management from more accurate pipeline, billing data
  • Quote processing time cut in half, resulting in big user adoption win
  • Seamless transition of sales and service operations to the Salesforce platform