Products
Industry
Manufacturing - Construction
Profile
Vulcan Materials Company is the nation’s largest producer of construction aggregates—primarily crushed stone, sand and gravel.
Company Size
10,000 Employees
Location
Birmingham, AL
Construction Company Increases Adoption & Satisfaction by 10x
The Challenge
- No portal or online technology to facilitate customer requests (billing, invoicing, tickets, or orders)
- Key competitors are offering more online self-services tools
- Inefficient manual processes for client communication, with hundreds of emails being sent internally & externally
- Tens of millions of data records across multiple legacy systems
- Any solution would be required to meet stringent security and audit requirements
The Solution
- Designed & implemented Customer Community to serve clients ranging from small “mom-and-pop” operations to huge corporate customers with complex data needs
- Introduced cases and several automated processes
- Implemented Informatica Power Center to integrate legacy systems and Salesforce while streamlining data model
- Implemented complex security design for single sign-on encryption to BillTrust leveraging Heroku
The Results
- Launch of first-ever online customer portal for Vulcan Materials ultimately serving approximately 80,000 customers
- Vulcan is able to market the strongest, most full–featured customer portal in the industry
- With each phased roll-out, Vulcan is poised to see additional efficiencies
- Through judicious use of the various community license types (Customer login, Customer Community Plus, Employee) Vulcan will optimize its Salesforce spend