On July 19, 2012, Salesforce.com certified consultant, Jen Nelson, presented on best-in-class Salesforce.com user adoption strategies at the Chicago Suburban Salesforce User Group meeting in Aurora, IL. Check out a snippet of Jen’s presentation, where she shared best practices and tips on how to increase user adoption by creating custom buttons and links and by leveraging data quality tools such as dupecatcher and the Data Quality Analysis dashboard.