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The Southeast’s premiere Salesforce event is right around the corner.  March 30-31st, nearly 500 Salesforce administrators, end users, and executive champions will flock to Atlanta for Southeast Dreamin’, hoping to gain key insights on how to maximize their success on the Salesforce platform.

What we love about the event is that it is created by users, for users.  The learning and networking that takes place when organization share their “in the trenches” stories can’t be beat.

This year, the event will be held at the J.W. Marriott in the heart of Buckhead.  Your $100 early bird ticket includes a Thursday’s Open Reception & Demo Jam, as well as a full day of keynotes and breakout sessions on Friday.

Our Southeast Dreamin’ Session: How Empathy Can Drastically Improve the Success of Your Marketing Campaigns

Configero’s Marketing Director and Pardot Practice Lead, Andrea Tarrell, will be be presenting a session titled “How Empathy Can Drastically Improve the Success of Your Marketing Campaigns.”

Why is this topic important?  If you talk to a sales rep about a fresh Closed Lost opportunity, they’ll often dismiss the prospect’s buying decision as “wrong” or “irrational.”  From their perspective, that may be true — but this approach does little to help your team improve its marketing and sales outreach.

At this session, we’ll discuss how you can leverage empathy to better understand what your prospects are looking for and craft marketing/sales messages that are like an arrow through the heart.

Key points we’ll cover include:

  • What true empathy looks like
  • Connecting with your buyer’s spoken and unspoken needs
  • Interpreting digital body language (and leveraging technology to help you do that)
  • Incorporating empathy into your marketing messaging
  • Developing a deeper understanding about why you win and lose

Will we see you at Southeast Dreamin’?

Hope to see you and your team at the event!  A robust educational agenda of this scale only hits the Southeast once a year – don’t miss out!  For more details and to register for early bird tickets to Southeast Dreamin’, visit the event website.