Midwest Dreamin Configero.jpg

The Salesforce conference known as the best in the Midwest is right around the corner.  August 10th and 11th, hundreds of Salesforce administrators, end users, and executive champions will flock to Chicago for Midwest Dreamin’, hoping to gain key insights on how to maximize their success on the Salesforce platform.

What we love about the event is that it is created by users, for users.  The learning and networking that takes place when organization share their “in the trenches” stories can’t be beat.

This year, the event will be held at the Palmer House Hilton in the heart of downtown Chicago.  Your $150 ticket includes a day and a half of break out sessions, keynotes, and networking.

Our Midwest Dreamin’ Session: Pardot & the Marketing Metrics that Matter 

Configero’s Marketing Director and Pardot Practice Lead, Andrea Tarrell, will be be presenting a session titled “Pardot & the Marketing Metrics that Matter.”

This topic is important for any organization lacking a bottomless marketing budget – in other words, everyone.  Do you know which of your marketing efforts are paying off?

Our marketing teams have more data at their fingertips than ever before – pageviews, clicks, time on site, number of fans, bounce rate and more. But how do you translate all of this information into actionable KPIs that help you improve the performance of your campaigns?

At this session we will discuss best practices for reporting on and attributing results, including:

  • Vanity metrics to ignore
  • The data you need to improve your campaigns
  • Attribution & how to approach it with Pardot & Salesforce
  • Knowing your audience – what KPIs to share, when, and with who

Will we see you at Midwest Dreamin’?

Hope to see you and your team at the event!  A robust educational agenda of this scale only hits the heartland once a year – don’t miss out!  For more details and to register for early bird tickets to Midwest Dreamin’, visit the event website.