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Midwest Dreamin’: Learn About Pardot & the Marketing Metrics that Matter

The Salesforce conference known as the best in the Midwest is right around the corner.  August 10th and 11th, hundreds of Salesforce administrators, end users, and executive champions will flock to Chicago for Midwest Dreamin’, hoping to gain key insights on how to maximize their success on the Salesforce platform. What we love about the […]

david supran

Team Member Spotlight: Introducing David Supran, Senior Developer

  Our team members are passionate about helping our clients succeed on the Salesforce platform.  Some of them you may “know” from their blogs and activity in the Success Community – even if you haven’t had the opportunity to meet them in person yet. To virtually introduce more of these experts, we’ll be sharing a […]

Missed our Service Cloud webinar? Get the slides & recording!

Last Friday, our Senior Solution Architect (and MVP!) Jen Nelson presented an insight-packed webinar we called “Amplifying Your CRM Investment with Service Cloud.”  From time to time, we hear the question “should I use Sales Cloud or Service Cloud for my business?” The answer?  BOTH!  Like peanut butter and jelly, these two products work best […]

Pardot Lead Nurturing

How to Nurture Your Employees with Pardot

Marketing automation was designed to support sales and achieve efficiency in reaching prospects at scale.  But the benefits don’t stop there!  Nurturing can be used for many other types of business relationships – including customers, partners, suppliers, and even your employees. Why Employees Need Nurturing I firmly believe that internal communications deserve as much, if […]

Alexander Harris

Team Member Spotlight: Introducing Alexander Harris, Regional Sales Manager

  Our team members are passionate about helping our clients succeed on the Salesforce platform.  Some of them you may “know” from their blogs and activity in the Success Community – even if you haven’t had the opportunity to meet them in person yet. To virtually introduce more of these experts, we’ll be sharing a […]

What kind of animal is Salesforce’s Astro?

I was honored – nay, PRIVLEGED – to win a larger-than-life-Astro doll at TrailheaDX this week.  Seriously, this thing was huge:  As I carried this adorable being 0.9 miles back to my AirBNB, I noticed two totally different reactions from fellow pedestrians.  Salesforce Ohana were instantly flooded with awe and envy (for obvious reasons).  Regular […]

AND not OR

Service Cloud: Think AND Not OR

From time to time, we hear the question “should I use Sales Cloud or Service Cloud for my business?” The answer?  BOTH!  Like peanut butter and jelly, these two products work best when paired together. Aligning Sales & Service Sales needs to know what’s going on in Service – and if they don’t, it can […]

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Configero Recognized by Salesforce for Forecasting Specialization

We’re excited to announce that Configero has earned the Forecasting Specialist designation in Salesforce’s Fullforce Masters Program!  With an explosion of consultants in the ecosystem, the Fullforce Masters Program recognizes the most seasoned firms with a track record of successful projects — validated by a survey administered directly by Salesforce. By providing an objective measure […]

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An Airing of Grievances: 17 Complaints About Forecasting

Sometimes you need to just let it all out… and forecasting is one of those things we see LOT of frustration with.  Need some cheese with that whine?  We won’t tell.  In fact, we’ll chime in.  Some of the most frequent gripes we hear about forecasting are… 1) It’s so damn time consuming. 2) I […]

apples and oranges

What’s the Difference Between Forecasting & Pipeline Management?

Forecasting and pipeline management are two terms that are sometimes thrown around interchangeably.  But they’re two distinct disciplines – and a high performing sales organization needs both. A Definition of Pipeline Management Pipeline management can be described as: “the management and assessment of all sales opportunities as they progress through a multi-step sales cycle to a […]