This webinar features a great Salesforce customer story that illustrates the importance of cloud integration to CRM customer success.

This webinar was delivered in September 2012 and features a great Salesforce customer story that illustrates the importance of cloud integration to CRM customer success. Sponsored by Configero and Informatica Cloud, this presentation highlights the following CRM best practices:

  • Don’t underestimate importance of data quality in process
  • Build team representative of departments involved
  • Leverage experts and partners with industry and technology expertise
  • Focus on nailing down business processes before diving in
  • Bite off in chunks and build a roadmap to expand value over time